“Everything in the universe has a rhythm, everything dances.”

— Maya Angelou

The idea for this piece struck me in the most unexpected moment — while watching a video by Khan Sir, titled “Why Amavasya/ new moon is not considered sacred in India?” on YouTube. What began as a curious inquiry into cosmic placement turned into a deep realization about team dynamics and the rhythm of creativity.

Khansir in his video explained how even when the Earth stands between the Sun and the Moon during a full moon, we still see the Moon in its full glow. Not because it’s closer, louder, or faster — but because of alignment. 

In the realm of creativity and management, not everyone moves at the same speed — and that’s the beauty of it. Some of us are like the hour hand, slow yet strong, shifting tides with each step. Others are the minute hand, syncing the abstract with the tangible. And then there are the second hands — the executors, the doers, whose rhythm keeps the engine of innovation ticking.

This is not just a clock metaphor — this is the cosmic choreography of great teams. And understanding this dance is the secret to unlocking groundbreaking creativity.

The Hour Hand: The Visionaries

The hour hand doesn’t rush. It moves with intent. These are the founders, the strategists, the leaders who zoom out, scan the horizon, and articulate purpose.

They are not involved in every detail, but their direction sets the motion of everything else. Like the Earth’s slow rotation giving us seasons — it feels unhurried, but its effect is transformational.

The Minute Hand: The Strategists & Planners

The minute hand is the translator. It bridges macro dreams with micro realities. These are your project managers, your creative directors — the ones who ask: “What does it take to make this happen?”

They create alignment, remove friction, and set the pulse for collaboration. Think of them like the moon — always shifting, always influencing — orchestrating tides even in silence.

The Second Hand: The Makers & Movers

Fast, focused, and relentless — this team converts ideas into reality. Designers, coders, visual merchandisers, marketers on the ground — these are the doers who tick with urgency.

They don’t always have time to reflect — and they shouldn’t. Their magic lies in delivery. Yet, when they move in sync with the minute and hour hand, magic happens.

The Central Axis: Shared Purpose

What connects all the hands of a clock? A common center. A shared axis. This is your core purpose — the invisible gravitational pull that holds every moving part together.

Think of the full moon. We see it not because the Earth steps away but because all celestial bodies align in a way that light is reflected just right. That’s team synergy.

Your creative ecosystem works the same. Sometimes, the doers are blocked from the visionary. Sometimes, planners feel overrun. But when the placement — or the alignment — is just right, everyone shines.

So, how do you build your Cosmic Clock?

Clarify roles but allow fluidity The second hand can’t pretend to be the hour hand, but it must respect it. Design rituals for alignment Like the phases of the moon, plan “check-ins” where all departments realign. Celebrate motion, not just outcomes Movement is proof of life. Every tick counts. Encourage mentorship across speeds Let the fast learn patience. Let the slow learn momentum. Loop back to center regularly The center is your mission, your story, your soul. Keep returning to it.

The Watchmaker’s Secret 😎 Experience with Swatch Group works every time…⏱️

Every team is a clock. But not every clock tells a story.

The best creative cultures are those where vision, planning, and execution are not competing — they’re complementing. They’re overlapping in harmony, like a clock, like a cosmic dance, like the waxing and waning of moons driven by invisible forces.

So pause. Breathe. Look around.

Who’s your hour hand? Who’s your second hand? Who holds the axis?

And most importantly – Are you moving in time, or are you just ticking?

Share with your team. Start the dialogue. Let’s build a cosmos of creativity — one tick at a time.