Design is such a commercial and common name these days that every other magazine, trade-show, exposition, convention would over use it with an intention to prove the benefits of the event and insist on attending the symposium to add X factor. Even individuals like journalists, students from various disciples would not feel bad to attend these sort of symposiums, seminars, fashion shows and make statement without design grammar or functional aspects.
Very recently I received an invitation from Elle décor to visit Exhibit India Design 2013 which held for three consecutive days at NSIC ground, Delhi. It is very obvious that two very great nouns have been used (INDIA + Design) with profound media endeavors to call various professionals related to the trade. However for me Design is a verb because it is an on going practice with full of actions, occurrence and Zeitgeist based concepts. I was fascinated by >>verb<< based collaboration too and therefore decided to attend the same on last day.
I visited there with umpteen expectations and intent to feast my mind in terms of latest updates, give surprise to my eyeballs, and attain selfishness to pump up my design practice.
There are virtues affixed with attending such an over hyped show. First and foremost, a well designed pathway to park the car was overlooked by event managers though I parked mine with the help of tyre traces on mud as now a days Delhi is on second foot-board in rainfall after Cherapunji. Initially, obviously after I parked my car I thought and envisage that Exhibit ID would be a great platform to understand various Design related innovations which will help an individual and families in their day to day lives.
My Understanding about Design is not very personal therefore I would write it with the combination of various words available in Oxford Dictionary and any resemblance of the same in Fashion books, movie, or with any other event or circumstances would be a likely situation. However during my two and half hours stay at this convocation i could not associate it with the very definition or understanding in the form of Design.
I believe design is a solution of numerous problems that we as human would face in our lives and the solution should be contrived by the design process related to the problem with the user centric approach. It can be combined with aesthetics but not necessarily by avoiding the functionality. I visited almost all the counters and examined various displayed aesthetic forms neglecting the Design sense.
A company displayed ergonomically designed chairs on such an altitude so that no visitor can sit on it and test or feel the difference verses conventional chairs available at various environments. We had been hearing about ergonomics from the past few years and every designer would feel comfortable about this concept due to the only case study available in many book editions or study material. I would have appreciated if chair designer could have installed sensors near the arm rest which would indicate sitting posture modes to its user and will alarm or call for comfortable position to avoid any pain. I would expect the same chair to be used with various other furniture i.e. bed, study table, dining etc. A lamp with directional lighting should be installed to help the user in the absence of electricity. Many notable brands participated at Exhibit India Design though their participation remains confusion and sets unclear motive except the commercial advantages like brand presence etc. Suspended bed with textured cushions and rich embellishments, light works with crafted shield + projected glasses; showpieces for living room are beautiful art work and good examples of Design modifications.
Design solution is required for existed products or prototypes with an intention to improvise its usage for better handling, whereas Exhibit ID was a commercial approach and platform for aesthetic forms but not Design as a solution for the society. I have tried to explain Design Innovation and Design modification with following slide and I hope it makes sense now and explains revolutionary & innovative design and what did I experienced at India Design where nothing was Indian as such and everything was already been designed and will be modified thenceforward.