Store design methodologies are becoming more dynamic and brand campaign visuals on fabric print have started en-capturing the outer periphery of the store layout . While TOPSHOP presented in an outstanding gesture with avant garde mode, Dior used the optical niche and institutional motifs to elaborate its elegance. Hermes was all set with Holiday mood with geometrical essence and BVLGARI introduced the accessories with Drama around it.
Selling the products would not be an end goal of any of these brands now. They want to sell concepts, a statement with responsibility which would bring lots of surprises in the upcoming years in the domain of retail which would further elaborate its design, customer services and marketing.