Questions starting from “What, Where, When & Why” words would be answered after the successful completion of  the fundamental plan. However it is the visual merchandiser & display strategist who understands the role of each of the above illustrated tools & execute the concept in wonderful ways which solves the problem of “How” to do it. This very distinguished feature and skill set of a VM works like a magic at store windows & In-store presentations with precision. 

Inspired from the book of “Teach yourself how to think” by Edward de Bono. He described the role of a carpenter and the tools associated with the trade in reference to the thinking methodologies.