It’s essential to think of creative ways to make a lasting impact on consumers. One such method is through synchronized advertising campaigns, also known as “spectacular” or “domination” campaigns, where all billboards in a given area display the same brand advertisement simultaneously. A prime location for such a campaign is Times Square, where millions of people pass by or view the screens every day.
The impact of a synchronized advertising campaign can be significant, with the sheer number of billboards and screens amplifying the brand’s message and creating a sense of dominance. According to Times Square Alliance, an estimated 330,000 people pass through Times Square daily, while 1.5 million people pass through on New Year’s Eve. This number does not include the millions of online viewers who watch the iconic New Year’s Eve Ball Drop live stream. A synchronized advertising campaign in Times Square can reach a significant number of people, making it an ideal location for international marketers to make an impact.
In addition to reaching a vast audience, a synchronized advertising campaign in Times Square can create a sense of urgency and excitement among consumers. The immersive and compelling brand experience can leave a lasting impression and generate buzz around the brand. According to research by Nielsen, digital billboards have a 47.7% greater recall rate compared to traditional static billboards, making it more likely for consumers to remember the brand.
Another significant benefit of a synchronized advertising campaign is the cost-effectiveness of reaching a large audience. By negotiating bulk rates for multiple billboards and screens, international marketers can save money compared to individual campaigns. For example, a full-motion digital billboard in Times Square can cost between $10,000 to $22,000 per month, while a traditional static billboard can cost between $5,000 to $15,000 per month. However, a synchronized advertising campaign can reduce the cost per impression significantly, making it a cost-effective method of advertising.
A synchronized advertising campaign in Times Square can be a powerful tool for international marketers to capture the attention of consumers and create a lasting impression. With millions of people passing by or viewing the screens every day, the impact of a synchronized advertising campaign can be significant, generating buzz and interest around the brand. With its cost-effective approach, it’s no wonder that synchronized advertising campaigns have become a popular marketing tool for international brands looking to make a splash in the global market.
& why to limit the power of advertisement to a specific venue. Now think of implementing such methods in the key markets like Shibuya Crossing, Tokyo; Piazza Del Dumo, Milan and Myeong-dong, Seoul. Customer’s from all walks of life would surely get mesmerized by this spectacular expression of Advertisement!! Looking forward to see the roll out in near future soon.
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